Surely, there are no universal features or design options which guarantee that your online shop will be elevated to the top throes of popularity but there are several general essentials and even desirable things which should not be ignored when creating an online store. So, first of all — there should be a clear understanding of the main goals of e-Commerce website . It sounds strange but there are many stores which are designed without a thought on making a sale. They look cool but they are absolutely useless when it concerns shopping. For these sites, it is enough that they are equivalent to the online presence of the brand or physical store, but all the site does was put a big ‘Buy’ button in plain view. Some businessmen, developers and designers don’t draw their attention to such details.
A list of product categories or a grid of them can be the perfect thing to help your ecommerce website. Special deals and new arrivals are also good to coax the common web surfers to buy. You probably know that there is a huge chunk of online surfers who don’t know what they want exactly; they just want to hang around. Your goal as an online seller is to tap into that market and show them what they are missing out on.
People watch what they spend on; so it’s only natural to expect that they want to know everything there is to know about the product they’re going to buy, the purchase process, payment methods, the delivery service, warranties etc, that will help them secure a decision and commit to a transaction. So, make sure that you have linked to the appropriate pages from your home page. Such foresight will save much of your support team’s time, and reduce the number of customer’s pre-sale help requests.
